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Computational Trust and Its Impact over Rational Purchasing Decisions of Internet Users.

Sanguk Noh
Published in: KSII Trans. Internet Inf. Syst. (2010)
Keyphrases
  • internet users
  • decision making
  • website
  • end users
  • decision makers
  • trust model
  • online shopping
  • intrusion detection
  • trust evaluation
  • trust and reputation models