Understanding variations in user response to social media campaigns: A study of Facebook posts in the 2010 US elections.
Michael A. XenosTimothy MacafeeAntoinette PolePublished in: New Media Soc. (2017)
Keyphrases
- social media
- user participation
- social activities
- social networking
- social interaction
- social networks
- social media platforms
- stake holders
- social web
- deeper understanding
- social connections
- social networking sites
- online social networks
- big data
- empirical studies
- social graph
- social media sites
- user generated
- long tail
- social relationships
- online communities
- user interaction
- special case