What most influences consumers' intention to use? Different motivation and trust stories for uber, airbnb, and taskrabbit.
John TrippD. Harrison McKnightNancy K. LanktonPublished in: Eur. J. Inf. Syst. (2023)
Keyphrases
- consumer trust
- individual differences
- behavioral intention
- trust model
- online shopping
- perceived risk
- online retailers
- online consumer
- trust evaluation
- electronic word of mouth
- internet shopping
- narrative structure
- trust management
- interactive storytelling
- social connections
- social media
- health information
- perceived usefulness
- news stories
- virtual communities
- influence factors
- structural equation modeling
- online markets
- consumer reviews
- product information
- attitudes toward