An Empirical Study of the Causal Antecedents of Customer Confidence in E-Tailers.
Sandeep KrishnamurthyPublished in: First Monday (2001)
Keyphrases
- electronic commerce
- confidence level
- confidence measure
- service quality
- bayesian networks
- high confidence
- customer satisfaction
- causal relationships
- purchase behavior
- causal structure
- customer service
- causal models
- information technology
- causal reasoning
- customer behavior
- causal knowledge
- causal bayesian networks
- causal theories
- social networks
- supply chain
- confidence scores
- web services
- confidence values