Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty.
Victoria Y. YoonR. Eric HostlerZhiling GuoTor GuimaraesPublished in: Decis. Support Syst. (2013)
Keyphrases
- online shopping
- purchase intention
- customer satisfaction
- internet usage
- consumer behavior
- customer preferences
- service quality
- shopping behavior
- online shoppers
- marketing strategies
- customer loyalty
- knowledge discovery
- online retailers
- knowledge management
- competitive advantage
- independent variables
- recommender systems
- product quality
- data mining techniques
- collaborative filtering
- information systems
- personal information
- online consumer
- electronic commerce
- sentiment analysis
- conceptual framework