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When do consumers buy the company? Perceptions of interactivity in company-consumer interactions on social networking sites.

Megan A. Vendemia
Published in: Comput. Hum. Behav. (2017)
Keyphrases
  • social networking sites
  • case study
  • social networking
  • electronic commerce
  • customer service
  • young adults
  • social networks
  • e learning
  • social media
  • marketing campaigns