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Transforming Tourism Destinations' Marketing Strategies by Understanding Tourists' Satisfaction.
Nur Shamilla Selamat
Alex Tze Hiang Sim
Jee Mei Hee
Published in:
PACIS (2017)
Keyphrases
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marketing strategies
customer satisfaction
direct marketing
machine learning
service quality
information retrieval
life cycle
consumer behavior
case study
computational intelligence
markov chain
electronic commerce
steady state
customer base
customer loyalty