Why Another Customer Channel? Consumers' Perceived Benefits and Costs of Voice Commerce.
Christine RzepkaBenedikt BergerThomas HessPublished in: HICSS (2020)
Keyphrases
- electronic commerce
- internet shopping
- cost savings
- consumer behavior
- total cost
- customer satisfaction
- marketing strategies
- multi channel
- cost reduction
- transportation costs
- factors influencing
- customer demand
- user satisfaction
- competitive environment
- holding cost
- online shopping
- perceived usefulness
- expected cost
- information goods
- service quality
- product information
- production cost
- long run
- marketing campaigns
- communication channels
- cost benefit
- factors affecting