Auction mechanisms for demand-side intermediaries in online advertising exchanges.
Lampros C. StavrogiannisEnrico H. GerdingMaria PolukarovPublished in: AAMAS (2014)
Keyphrases
- online advertising
- auction mechanisms
- mechanism design
- multi attribute
- user behavior
- sponsored search
- behavioral targeting
- user experience
- combinatorial auctions
- game theory
- bidding strategies
- multiple criteria
- online auctions
- advertising campaigns
- display advertising
- sealed bid
- internet advertising
- search engine
- contextual advertising
- incomplete information
- utility function
- data mining