User-eXperience (UX) meets Return-on-Investment (RoI).
Elena GochevaKatharina GöringAndreas HinderksBoris KneiselChristine KrämerOliver SiegmundPublished in: Usability Professionals (2012)
Keyphrases
- user experience
- return on investment
- region of interest
- user behavior
- decision makers
- user interface
- user interaction
- end users
- user studies
- mobile applications
- banking industry
- information access
- online advertising
- information retrieval
- medical images
- mobile services
- web search
- interface design
- e learning
- user engagement