Impact of Digital Marketing Innovation in Competitive Event Industry During Covid-19: Evidence from Malaysia and The United States.
Nor Safura JaafarNasreen KhanPublished in: Int. J. Interact. Mob. Technol. (2022)
Keyphrases
- united states
- international business
- united kingdom
- south korea
- case study
- competitive market
- technology transfer
- small businesses
- air force
- resource based view
- financial services
- innovation diffusion
- keynote address
- decision making
- intelligence community
- market share
- data mining
- public safety
- e government
- information technology
- census bureau
- department of homeland security