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The Nature of Customer Experience and its Determinants in the Retail Context: Literature Review.
Anna Hermes
René Riedl
Published in:
Wirtschaftsinformatik (Zentrale Tracks) (2020)
Keyphrases
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literature review
fuzzy theory
case study
customer behavior
context aware
contextual information
user experience
design science
public libraries
electronic commerce
information systems development
information technology
supply chain
point of sale