Optimising trade-offs among stakeholders in ad auctions.
Yoram BachrachSofia CeppiIan A. KashPeter B. KeyDavid KurokawaPublished in: EC (2014)
Keyphrases
- trade off
- contextual advertising
- sponsored search
- sponsored search auctions
- information revelation
- information systems
- auction protocol
- group buying
- online auctions
- bidding strategies
- social responsibility
- multi attribute
- resource allocation
- display advertising
- combinatorial auctions
- data sets
- multi unit
- keyword extraction
- mechanism design
- reverse auction
- advertising campaigns
- targeted advertising
- auction mechanisms
- policy makers
- online advertising