Pricing display ads and contextual ads: Competition, acquisition, and investment.

Yung-Ming Li Jhih-Hua Jhang-Li

Published in: Electron. Commer. Res. Appl. (2009)

Keyphrases

online advertising
keywords
targeted advertising
real time
information retrieval
sponsored search
decision making
web pages
website
neural network
contextual information
user experience
network effects
competitive market
contextual advertising
computational advertising