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The Customer Valuations Game as a Basis for Teaching Revenue Management.
Kalyan T. Talluri
Published in:
INFORMS Trans. Educ. (2009)
Keyphrases
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revenue management
role playing
learning games
game playing
computer games
dynamic pricing
game play
video games
pedagogical design
customer service
nash equilibrium
learning process
learning environment
game theory
digital games
production system
learning experience
electronic commerce
single product
e learning