Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks.
Ravi BapnaAkhmed UmyarovPublished in: Manag. Sci. (2015)
Keyphrases
- online social networks
- viral marketing
- social networks
- online social networking
- social networking sites
- online social media
- online social
- online communities
- social relationships
- online learning
- social media
- social networking
- network structure
- social relations
- social ties
- influence maximization
- information diffusion
- user activity
- information propagation
- community detection
- social network analysis
- influence propagation