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Advertising Click-Through Rate Prediction Based on Multi-Behavior Sequences.
Wenqiang Jin
Bei Jin
Tan Cheng
Yajing Wang
Yunjie Xu
Published in:
AMCIS (2023)
Keyphrases
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click through rate
sponsored search
search advertising
online advertising
user behavior
human behavior
contextual advertising
search engine
behavioral targeting
data mining
keywords
end users
click models