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The intersection of hedonic and utilitarian values on integrated-social media retailers.

Gaffar Hafiz Sagala Sumiyana
Published in: Int. J. Bus. Inf. Syst. (2020)
Keyphrases
  • social media
  • social networks
  • supply chain
  • big data
  • user generated content
  • real time
  • website
  • case study
  • social interaction
  • social media data
  • social media platforms