The Effects of Social Influence on User Acceptance of Online Social Networks.
Li QinYongbeom KimJeffrey HsuXin TanPublished in: Int. J. Hum. Comput. Interact. (2011)
Keyphrases
- online social networks
- social influence
- user acceptance
- social networks
- technology acceptance
- network structure
- social relations
- social relationships
- online communities
- online social
- social interaction
- viral marketing
- positive effects
- social graph
- cognitive style
- social networking
- influence propagation
- social network analysis
- social media
- complex networks
- social ties
- mobile services
- factors influencing
- social networking sites
- virtual communities
- end users
- behavioral intention
- learning environment
- information sources
- influence maximization