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Revisiting perceived gratification, consumer attitudes and purchase impulses in cross-border e-commerce live streaming: a direct and indirect effects model.

Renming LiuAbu Bakar Abdul HamidNoor Inayah Ya'akub
Published in: J. Syst. Inf. Technol. (2024)
Keyphrases
  • electronic commerce
  • e learning
  • wireless sensor networks