Book Review "Digital and Social Media Marketing: Emerging Applications and Theoretical Development".
Hsuan HsuPublished in: J. Inf. Technol. Tour. (2022)
Keyphrases
- social media
- website
- software engineering
- social networks
- development process
- social networking
- decision support
- knowledge based systems
- consumer products
- database marketing
- digital technologies
- design principles
- online social networks
- big data
- life cycle
- information processing
- software development
- information technology
- data analysis
- case study
- metadata
- decision making