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Enabling Hyper-Personalisation: Automated Ad Creative Generation and Ranking for Fashion e-Commerce.
Sreekanth Vempati
Korah T. Malayil
Sruthi V
Sandeep R
Published in:
CoRR (2019)
Keyphrases
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click prediction
electronic commerce
web search
ranking algorithm
ranking functions
learning to rank
semi automated
business models
neural network
link analysis
semi automatic
fully automatic
user preferences
fully automated
contextual advertising
product search
decision trees