PASS: Personalized Advertiser-aware Sponsored Search.
Zhoujin TianChaozhuo LiZhiqiang ZuoZengxuan WenLichao SunXinyue HuWen ZhangHaizhen HuangSenzhang WangWeiwei DengXing XieQi ZhangPublished in: KDD (2023)
Keyphrases
- sponsored search
- search engine
- online advertising
- click prediction
- click through rate
- user experience
- sponsored search auctions
- search behavior
- context aware
- click models
- sponsored search advertising
- user queries
- user behavior
- user profiles
- information retrieval
- web search engines
- user model
- user clicks
- language model
- user interface