"I Think You'll Like It": Modelling the Online Purchase Behavior in Social E-commerce.
Fengli XuZhenyu HanJinghua PiaoYong LiPublished in: Proc. ACM Hum. Comput. Interact. (2019)
Keyphrases
- purchase behavior
- social influence
- electronic markets
- online learning
- electronic commerce
- online communities
- social interaction
- cross cultural
- online social
- social networking sites
- communication tools
- sponsored search advertising
- virtual communities
- online services
- social media
- social networks
- social relationships
- instant messaging
- online learning communities
- social network sites
- social networking services