The exploration for e-commerce sustainable marketing.
Erhao ZhongHuijuan YangPublished in: WHICEB (2013)
Keyphrases
- consumer behavior
- data mining technology
- customer relationship management
- purchasing behavior
- electronic commerce
- management system
- data mining
- website
- long term
- marketing strategies
- customer base
- active exploration
- decision making
- cross selling
- interactive exploration
- customer behavior
- social media
- direct marketing
- online marketing
- high tech
- cost effective
- customer loyalty
- telecommunications industry
- international business