Forecasting social CRM adoption in SMEs: A combined SEM-neural network method.
Ali AhaniNor Zairah Ab. RahimMehrbakhsh NilashiPublished in: Comput. Hum. Behav. (2017)
Keyphrases
- neural network
- high accuracy
- detection method
- bp neural network
- computational cost
- training process
- prediction model
- pairwise
- segmentation method
- neural network is trained
- rbf neural network
- short term
- social media
- long term
- similarity measure
- clustering method
- dynamic programming
- electronic commerce
- neural network model
- preprocessing
- computational complexity
- information systems
- data mining