Dynamic ad layout revenue optimization for display advertising.

Haibin Cheng Eren Manavoglu Ying Cui Ruofei Zhang Jianchang Mao

Published in: AdKDD@KDD (2012)

Keyphrases

display advertising
online advertising
advertising campaigns
search advertising
sponsored search
budget constraints
optimization algorithm
dynamic optimization
behavioral targeting
web pages
optimization problems
dynamic environments
optimization method
click prediction
user behavior