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What matters most in the responses to political campaign posts on social media: The candidate, message frame, or message format?
Benson Shu Yan Lam
Mei Fung Meily Cheung
Wai Han Lo
Published in:
Comput. Hum. Behav. (2021)
Keyphrases
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social media
email
social networks
social networking
user generated content
communication channels
social media platforms
short messages
big data
neural network
message transmission
user generated
blog posts
public opinion
social media sites
frame rate
message delivery