The Effects of the Content Elements of Online Banner Ads on Visual Attention: Evidence from An-Eye-Tracking Study.
Serhat PekerGonca Gokce Menekse DalverenYavuz InalPublished in: Future Internet (2021)
Keyphrases
- visual attention
- banner ads
- internet advertising
- saliency map
- eye tracking
- eye movements
- focus of attention
- visual search
- online learning
- vision system
- visual attention model
- higher level
- visual perception
- attention mechanism
- multimedia
- biological vision systems
- online advertising
- real time
- computer vision
- eye tracking data
- object based visual attention
- visual scene
- visual saliency
- salient regions
- object recognition
- real world
- visual information
- human computer interaction
- natural images
- web pages