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Analyzing electronic word of mouth: A social commerce construct.

Shimi Naurin AhmadMichel Laroche
Published in: Int. J. Inf. Manag. (2017)
Keyphrases
  • social commerce
  • business models
  • cloud computing
  • real world
  • social web
  • databases
  • case study
  • data collection
  • electronic word of mouth