Determinant of Intention to Use Search Engine Advertising: A Conceptual Model.
Hamed JafarzadehAybüke AurumJohn D'AmbraBabak AbedinPublished in: Int. J. Enterp. Inf. Syst. (2013)
Keyphrases
- conceptual model
- search engine
- sponsored search
- data model
- high level
- information retrieval
- sponsored search auctions
- conceptual models
- keywords
- data warehouse
- object oriented
- online advertising
- query language
- web pages
- conceptual data model
- domain ontology
- entity relationship
- knowledge base
- conceptual database design
- databases
- database systems