Using Social Network Analysis as a Strategy for E-Commerce Recommendation.
Yunhong XuJian MaYong-Hong SunJinxing HaoYongqiang SunYongqiang ZhaoPublished in: PACIS (2009)
Keyphrases
- social network analysis
- social networks
- network analysis
- heterogeneous social networks
- web mining
- link prediction
- complex networks
- graph theory
- key players
- fraud detection
- interaction patterns
- recommender systems
- customer preferences
- link discovery
- criminal networks
- product recommendation
- communication patterns
- technology enhanced learning
- collaborative filtering
- organizational structure
- user preferences
- homeland security
- centrality measures
- social relationships
- structural patterns
- law enforcement
- data mining techniques
- online social networking