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A Quadratic Knapsack Model for Optimizing the Media Mix of a Promotional Campaign.

Ulrich PferschyJoachim SchauerGerhild Maier
Published in: ICORES (Selected Papers) (2014)
Keyphrases
  • formal model
  • high level
  • objective function
  • computational model
  • data sets
  • probabilistic model
  • theoretical analysis
  • database
  • genetic algorithm
  • case study
  • similarity measure
  • mathematical model
  • neural network model