Benefits of social media in business-to-business customer interface in innovation.

Jari Juhani Jussila Hannu Kärkkäinen Maija Leino

Published in: MindTrek (2011)

Keyphrases

electronic commerce
social media
knowledge management
decision making
business processes
information systems
big data

technological innovation
return on investment
business process
data mining
competitive environment
customer relationship management

business intelligence
business models
management information systems
business rules
high tech
customer behavior

business applications
social networks
enterprise resource planning
customer support
consumer behavior
search engine