Benefits of social media in business-to-business customer interface in innovation.
Jari Juhani JussilaHannu KärkkäinenMaija LeinoPublished in: MindTrek (2011)
Keyphrases
- electronic commerce
- social media
- knowledge management
- decision making
- business processes
- information systems
- big data
- technological innovation
- return on investment
- business process
- data mining
- competitive environment
- customer relationship management
- business intelligence
- business models
- management information systems
- business rules
- high tech
- customer behavior
- business applications
- social networks
- enterprise resource planning
- customer support
- consumer behavior
- search engine