A Pipeline for Measuring Brand Loyalty Through Social Media Mining.
Hazem SamoaaBarbara CataniaPublished in: SOFSEM (2021)
Keyphrases
- social media
- data mining
- social media streams
- brand image
- knowledge discovery
- text mining
- frequent patterns
- web mining
- social networking
- data mining techniques
- itemsets
- association rule mining
- pattern mining
- interesting patterns
- mining algorithm
- neural network
- social networks
- online social networks
- machine learning
- information systems