What makes population perception of review helpfulness: an information processing perspective.
Bin GuoShasha ZhouPublished in: Electron. Commer. Res. (2017)
Keyphrases
- information processing
- cognitive processing
- online reviews
- human brain
- visual processing
- knowledge processing
- cognitive science
- human beings
- decision making
- web intelligence
- data management
- human cognition
- user generated reviews
- databases
- granular computing
- working memory
- machine intelligence
- literature review
- computer simulation
- fuzzy logic
- short term memory
- database systems
- cognitive neuroscience
- machine learning