Validating the integrated paradigm for advertising involvement with the intuitionistic fuzzy set theory.
Ting-Yu ChenHsiao-Pin WangChe-Wei TsuiPublished in: FUZZ-IEEE (2008)
Keyphrases
- fuzzy set theory
- fuzzy sets
- fuzzy logic
- rough set theory
- fuzzy numbers
- interval valued fuzzy sets
- aggregation operators
- set theory
- rough sets
- neural network
- artificial intelligence
- possibility theory
- association rules
- pattern recognition
- image processing
- genetic algorithm
- interval valued
- intuitionistic fuzzy sets
- multi criteria decision making
- membership degree
- image thresholding