Determinants of attitudes towards social networking advertising: The role of habit, perceived ease of use and social media capital affinity.
Babalwa SolaniLiezel CilliersWillie T. ChinyamurindiPublished in: ICICIS (2019)
Keyphrases
- social networking
- attitudes toward
- social media
- perceived usefulness
- statistically significant
- social networking websites
- continuance intention
- social networks
- user acceptance
- personal information
- motivational factors
- social networking sites
- social bookmarking
- social activities
- social interaction
- positive attitude
- significant predictors
- college students
- dependent variables
- user generated content
- content sharing
- eighth grade
- sixth grade
- online communities
- online social networks
- technology adoption
- theory of planned behavior
- social web
- structural equation modeling
- cognitive style
- user behavior