Consumer's Attitude towards Display Google Ads.
Mohammad Hamdi Al KhasawnehAbdel-Aziz Ahmad SharabatiShafig Al-HaddadRania Al-DaherSarah HammouriSima ShaqmanPublished in: Future Internet (2023)
Keyphrases
- search advertising
- sponsored search advertising
- search engine
- web pages
- sponsored search
- display advertising
- online advertising
- purchase behavior
- website
- keywords
- electronic commerce
- attitudes toward
- internet search engines
- online shopping
- purchase intention
- click prediction
- consumer behavior
- real time
- information retrieval
- data sets