An empirical investigation of online users' keyword ads search behaviors.
Sheng WuCathy S. LinJean LinPublished in: Online Inf. Rev. (2011)
Keyphrases
- keywords
- contextual advertising
- keyword queries
- keyword search
- user studies
- internet search
- query formulation
- information seeking
- search algorithm
- online advertising
- search queries
- search terms
- online communities
- faceted search
- query keywords
- information access
- search experience
- internet search engines
- behavioral targeting
- social networking sites
- online video
- search result clustering
- online learning
- search engine
- information seeking tasks
- internet users
- user experience
- search space
- collaborative filtering
- recommender systems
- retrieve documents
- keyword extraction
- end users
- desired information
- information retrieval
- result set
- exploratory search
- query interface
- online services
- display advertising
- user interaction
- query refinement
- search behavior
- user interface
- user queries
- relational databases
- search advertising
- web pages