The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers: Communication Through Wireless Technologies.
Abdul WaheedJianhua YangPublished in: Int. J. Enterp. Inf. Syst. (2017)
Keyphrases
- wireless technologies
- information seeking
- wireless communication
- wireless networks
- mobile devices
- instant messaging
- wireless devices
- mobile applications
- website
- mobile services
- m learning
- information retrieval
- internet access
- mobile technologies
- mobile phone
- exploratory search
- context aware
- communication technologies
- wifi
- mobile learning
- web search
- wireless sensor networks
- information resources
- learning technologies
- database systems
- user behavior