Multi-Touch Attribution Based Budget Allocation in Online Advertising.
Sahin Cem GeyikAbhishek SaxenaAli DasdanPublished in: ADKDD@KDD (2014)
Keyphrases
- multi touch
- online advertising
- multi user
- user behavior
- digital signage
- hardware and software
- behavioral targeting
- sponsored search
- long tail
- advertising campaigns
- user experience
- display advertising
- social learning
- multi channel
- internet advertising
- real time
- virtual reality
- learning strategies
- computer systems
- learning process
- multimedia
- search advertising
- information systems