Remodelling marketing communications in an Internet environment.
Jennifer E. RowleyPublished in: Internet Res. (2001)
Keyphrases
- data mining
- communication systems
- website
- long term
- customer relationship management
- communication patterns
- consumer behavior
- decision making
- decision trees
- social media
- real world
- marketing strategies
- target audience
- artificial intelligence
- information retrieval
- multiple access
- database marketing
- databases
- viral marketing
- telecommunications industry
- predictive modeling
- high tech
- customer service
- data mining technology
- online advertising
- communication networks
- business processes