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Why Johnny can't opt out: a usability evaluation of tools to limit online behavioral advertising.

Pedro Giovanni LeonBlase UrRichard ShayYang WangRebecca BalebakoLorrie Faith Cranor
Published in: CHI (2012)
Keyphrases
  • usability evaluation
  • online advertising
  • website
  • online learning
  • eye tracking
  • heuristic evaluation
  • internet advertising
  • usability testing
  • end users
  • information extraction
  • information retrieval
  • design principles