Buyer preferences for auction pricing rules in online outsourcing markets: fixed price vs. open price.
Zhijuan HongRuhai WuYan SunKunxiang DongPublished in: Electron. Mark. (2020)
Keyphrases
- electronic commerce
- group buying
- transaction costs
- search costs
- online markets
- information technology
- mechanism design
- auction mechanisms
- reverse auction
- decision process
- online learning
- financial markets
- electronic markets
- information systems
- multi attribute
- association rules
- pricing strategies
- user preferences
- bidding strategies
- service providers
- online auctions
- business models
- attribute values
- business process
- comparison shopping
- auction sites