Neural Feature Embedding for User Response Prediction in Real-Time Bidding (RTB).
Enno ShiojiMasayuki AraiPublished in: SoMePeAS@ECIR (2017)
Keyphrases
- real time
- prediction accuracy
- display advertising
- user interface
- end users
- user interaction
- neural network
- network architecture
- low cost
- relevance feedback
- image features
- prediction error
- prediction algorithm
- principal component analysis
- electronic commerce
- user defined
- user experience
- prediction model
- recommender systems
- information retrieval
- computer screen