Rewarding In-Game Banner Ad Clicks with Tangible Incentives.
Ruey KomulainenWaqar NadeemSaara SatokangasJari SaloPublished in: I3E (2013)
Keyphrases
- sponsored search
- banner ads
- click prediction
- game theory
- video games
- augmented reality
- nash equilibrium
- search engine
- web search
- computer games
- educational games
- internet advertising
- click through rate
- game playing
- game theoretic
- incentive mechanism
- tangible user interface
- moral hazard
- online advertising
- game based learning
- optimal strategy
- game design
- game play
- serious games
- interaction design
- cooperative game
- virtual world
- online game
- imperfect information