Customer opinions mining through social media: insights from sustainability fraud crisis - Volkswagen emissions scandal.
Juling DingMao XuYing Kei TseKuo-Yi LinMinhao ZhangPublished in: Enterp. Inf. Syst. (2023)
Keyphrases
- social media
- crisis management
- data mining
- data mining techniques
- transactional data
- long term
- social networks
- big data
- fraud detection
- mining algorithm
- anomaly detection
- decision support system
- itemsets
- social networking
- knowledge discovery
- social media data
- data analytics
- online forums
- transaction data
- social context
- consumer products
- credit card
- data mining methods
- pattern mining
- sequential patterns
- web mining
- electronic commerce
- decision makers
- customer satisfaction
- blog posts
- online social networks
- public opinion
- frequent patterns