Feedback Nash Equilibrium for Dynamic Brand and Channel Advertising in Dual Channel Supply Chain.
Mohammad Kazem SayadiAhmad MakuiPublished in: J. Optim. Theory Appl. (2014)
Keyphrases
- supply chain
- stackelberg game
- dual channel
- nash equilibrium
- supply chain management
- game theory
- revenue sharing
- demand uncertainty
- inventory management
- bullwhip effect
- game theoretic
- dynamic environments
- lead time
- inventory control
- decision making
- variational inequalities
- nash equilibria
- worst case
- customer demand
- service level
- pricing mechanism
- multi agent systems