Serf or Sovereign? E-Commerce and the Promise of Consumer Empowerment.

Rachel McLean Nigel Malcolm Blackie

Published in: ECIS (2005)

Keyphrases

electronic commerce
consumer behavior
online stores
product information
customer preferences
purchase behavior
purchasing behavior
social semantic desktop
online shoppers
electronic marketplaces
mobile commerce
business models
product recommendation
internet usage
internet enabled
website
neural network
database